Sunday, November 4, 2012

Pinning to be Fit

The board I use most on my Pinterest account is the “Fitness” board. Don’t get me wrong, I love baking holiday-themed desserts and mixing Harry Potter-themed cocktails just as much as the next pinner. I also, however, enjoy fitting into my pants.

Most of my fitness pins can be traced back to one blog -- Peanut Butter Fingers. Julie Fagan, the author behind Peanut Butter Fingers, is a fitness pinning pioneer. Her blog is filled with practical tips for living a healthy and happy life. At least once a week, Julie shares a workout with her readers. Even better, she documents her workouts in graphic form and encourages readers to pin them onto their personal boards.

Just one convenient click away from Pin-land

Julie is a Pinterest star simply because she shares valuable content. Better yet, she creates original content that can only be linked back to her blog.

All roads lead to

Julie tells readers what to pin and when to pin it. She makes it easy for readers to engage and helps them seamlessly transition from her blog to her Pinterest account. Her following, therefore, is multiplied across accounts. 

13, 632 Followers cannot be wrong

Julie is a hero for the fitness-minded pinner. Because of her, hundreds of people at least think about working out on a daily basis. In a world where mind overcomes matter, that’s half the battle.


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