Sunday, October 7, 2012

The Politics of Pinterest

The first 2012 presidential debate caused quite a stir on Twitter. Casual tweeters, news outlets, celebrities, and brand representatives tweeted their hearts out as President Obama and Governor Mitt Romney engaged in verbal warfare on national television.

Twitter, however, is not the only social forum for political discourse. Pinterest has emerged as a popular tool for both Republican and Democratic politicians, interest groups, and first ladies. 

Michelle Obama has pinning down to an art

And, unlike Wednesday's debate moderator, Pinterest will not be cast aside.

At least he gave it a shot

A article by Eun Kyung Kim notes that Pinterest has 20 million users and that 36 percent of social networking site users find social networking sites to play a large role in their political decisions.

It is no wonder that groups like conservative think tank The Heritage Foundation and liberal blog Think Progress are joining Pinterest. These organizations post content that forces users to react and respond. The Heritage Foundation and Think Progress may support different candidates, but they are both winners in the Pinterest race.

Via The Heritage Foundation

Via Think Progress

If a picture is worth a thousand words, then a humorous or emotionally-charged pin is worth at least a few votes.

Polititicians are pining for attention, and they are quickly discovering that pinning is the way to get it.

Click here to read the full article.

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