Sunday, November 4, 2012

Pinning to be Fit

The board I use most on my Pinterest account is the “Fitness” board. Don’t get me wrong, I love baking holiday-themed desserts and mixing Harry Potter-themed cocktails just as much as the next pinner. I also, however, enjoy fitting into my pants.

Most of my fitness pins can be traced back to one blog -- Peanut Butter Fingers. Julie Fagan, the author behind Peanut Butter Fingers, is a fitness pinning pioneer. Her blog is filled with practical tips for living a healthy and happy life. At least once a week, Julie shares a workout with her readers. Even better, she documents her workouts in graphic form and encourages readers to pin them onto their personal boards.

Just one convenient click away from Pin-land

Julie is a Pinterest star simply because she shares valuable content. Better yet, she creates original content that can only be linked back to her blog.

All roads lead to

Julie tells readers what to pin and when to pin it. She makes it easy for readers to engage and helps them seamlessly transition from her blog to her Pinterest account. Her following, therefore, is multiplied across accounts. 

13, 632 Followers cannot be wrong

Julie is a hero for the fitness-minded pinner. Because of her, hundreds of people at least think about working out on a daily basis. In a world where mind overcomes matter, that’s half the battle.


Sunday, October 7, 2012

The Politics of Pinterest

The first 2012 presidential debate caused quite a stir on Twitter. Casual tweeters, news outlets, celebrities, and brand representatives tweeted their hearts out as President Obama and Governor Mitt Romney engaged in verbal warfare on national television.

Twitter, however, is not the only social forum for political discourse. Pinterest has emerged as a popular tool for both Republican and Democratic politicians, interest groups, and first ladies. 

Michelle Obama has pinning down to an art

And, unlike Wednesday's debate moderator, Pinterest will not be cast aside.

At least he gave it a shot

A article by Eun Kyung Kim notes that Pinterest has 20 million users and that 36 percent of social networking site users find social networking sites to play a large role in their political decisions.

It is no wonder that groups like conservative think tank The Heritage Foundation and liberal blog Think Progress are joining Pinterest. These organizations post content that forces users to react and respond. The Heritage Foundation and Think Progress may support different candidates, but they are both winners in the Pinterest race.

Via The Heritage Foundation

Via Think Progress

If a picture is worth a thousand words, then a humorous or emotionally-charged pin is worth at least a few votes.

Polititicians are pining for attention, and they are quickly discovering that pinning is the way to get it.

Click here to read the full article.

Friday, October 5, 2012

Etsy on Pinterest: Let's Be Friends

Homemade jewelry, vintage clothes, and one-of-a-kind artwork – these are just a few of the things that can be found on Etsy. Subsequently, these are just a few of the things that can be found on Etsy’s Pinterest account. Etsy is an e-commerce website. It’s a marketplace of community buyers and sellers. Through Pinterest, Etsy is also a friend. Etsy’s social media use renders it more than just a website. Here’s what they are doing right:

1. Pinning things they sell
Etsy pins products sold on their site. This is smart. I cannot count the number of times I’ve browsed Pinterest and thought, “Where can I buy that?” Etsy doesn’t make me guess. They place these pins on the appropriate boards. Then, they provide a price and a link. It doesn’t get much easier than that.

2. Pinning things they don’t sell
Pinterest is not a store. Companies that only pin their own products are boring and artificial. It is crucial that brands create a personality through social media. Pinterest allows companies to share things they love and start a conversation with users. Etsy takes advantage of this. They pin famous artwork, adorable animal photos, and inspirational quotes. They understand that Pinterest is a marketplace for ideas (and a few appropriately placed products), and they use the site to evoke passion and inspire joy in fellow pinners. They work to enhance the overall user experience, not only to enhance sales.

3. Employing guest pinners
Etsy invites merchants and bloggers to share a few of their favorite things on special “Guest Pinner” boards. This ensures variety in Etsy pins and exposes users to a multitude of Etsy products. Jennifer Hagler, blogger at A Merry Mishap and founder of AMM Jewelry, used the guest-pinning opportunity to share d├ęcor ideas and recipes -- as well as a few pieces from her collection on Etsy. She gave AMM Jewelry a personality and consequently expanded her market of buyers.

4. Keeping timeliness in mind
Etsy recently created a “Halloween” board. They brought this board into existence at the perfect time –- just early enough for consumers to buy costumes and decorations without hastily selecting the “Express Shipping” option and just late enough to avoid an “It’s way too early!” exit from the page. Knowing when to pin is just as important as knowing what to pin. 

5. Using informative, yet succinct, descriptions
I’ve seen it far too many times, the dreaded “So cute!” Pinterest caption. I haven’t, however, seen it on Etsy’s boards. Etsy mastered the art of pin description. They share enough information to keep the viewer informed yet don’t overshadow the pin with unnecessary adjectives and unwarranted descriptions.

In the game of Pinterest, Etsy is a winner. I commend them on their fun and functional online presence. Etsy on Pinterest is someone I want to be friends with and steal clothes from, not a pushy salesperson. Although, that doesn’t mean I haven't spent a full paycheck on the handmade purses and wall prints that I repinned from their account. Oops.